Its been a while since we made any noise and people have been wondering if we are alive. We are totally live and kicking. In fact, we have some serious fun coming up in the next 365 days. While it is too early to speak (but we promise to keep you updated), we are quite psyched about it.
Meanwhile:
~ Our founder (Rahul) has taken a sabbatical and joined Innopark to head their Digital Marketing team. He promised to come back soon, improved and improvised.
~ Jyosthna has come in place of him and she is having great fun.
~ Rahul recently shared his latest passion with us. Check out his riffs and rants on CachedIdeas.
~ We've been picking business as usual and have been working hard to keep our clients smiling.
With a promise to do better than 2010, we are all walking happily in to the Christmas and New Year celebrations. Wishing you all Happy Holidays :)
Friday, December 17, 2010
Thursday, October 7, 2010
Anonymity Vs Accountability
I was taking my early dose of Seth Godin where he comments about how Internet has created more anonymity as opposed to reducing it. I allowed my mind to ponder on the thought and I realized the Gandhian truth in the statement. Day in and day out, we are being hunted by companies who are waiting to make your information public. Signed up at some website with your id, and boom goes your Inbox with mails that the marketer considers are a result of permission marketing. Unfortunately, they don't realize that it continues to be spam for us. At this stage, if I ask you to divulge more information, would you dare to do it. If you said no, think again.
Incidentally, Seth Godin also mentioned about creating a new Internet where there is no anonymity. Why would you want to do that?
As a marketer, would you market a 10 size shoe to a 5 year old. No, because you are sure that he would not be interested (you know him and his tastes completely). When you do it on the web, its a different ball game. You are not sure who the real person behind the cool-dude-in-my-twenties Facebook profile is. Don't blame the marketers then if you are getting email about hot girls to date (wonder if you would complain though) when you are happily married loyal husband.
I am sure Godin is glad about his vision of a new Internet that is in the process of evolving. There are more and more people joining this Tribe. People who want to voice their thoughts, share experiences and knowledge and be totally transparent and accountable for what they key in everyday. These are the people who realized that it helps to be accountable for the information that they put on the web.
Be more open, be who you are and it helps you as a customer (and the poor marketer who is hunting for his target).
Incidentally, Seth Godin also mentioned about creating a new Internet where there is no anonymity. Why would you want to do that?
As a marketer, would you market a 10 size shoe to a 5 year old. No, because you are sure that he would not be interested (you know him and his tastes completely). When you do it on the web, its a different ball game. You are not sure who the real person behind the cool-dude-in-my-twenties Facebook profile is. Don't blame the marketers then if you are getting email about hot girls to date (wonder if you would complain though) when you are happily married loyal husband.
I am sure Godin is glad about his vision of a new Internet that is in the process of evolving. There are more and more people joining this Tribe. People who want to voice their thoughts, share experiences and knowledge and be totally transparent and accountable for what they key in everyday. These are the people who realized that it helps to be accountable for the information that they put on the web.
Be more open, be who you are and it helps you as a customer (and the poor marketer who is hunting for his target).
Saturday, September 4, 2010
Saturday, June 26, 2010
Sunday, May 30, 2010
Saturday, May 29, 2010
Monday, May 3, 2010
If you are unable to get new customers
I am not trying to scare you, but like Seth Godin said if a rift in the time-space continuum changed the universe and it was suddenly impossible to get new customers, new readers, new donors or new viewers, what would you do? What Seth meant here was to take care of your existing ones.
At Raahithi, we want you to think of us when you are in such a situation. Of course, you can take care of your existing customers better than we can. We are looking at addressing the void that can be created and result in no customers or viewers to your website for you.
Welcome to Raahtihi INC, a digital media marketing consultant company that has been offering its sleuth of services across different verticals and the globe. Contact us if you think we can be of assistance.
At Raahithi, we want you to think of us when you are in such a situation. Of course, you can take care of your existing customers better than we can. We are looking at addressing the void that can be created and result in no customers or viewers to your website for you.
Welcome to Raahtihi INC, a digital media marketing consultant company that has been offering its sleuth of services across different verticals and the globe. Contact us if you think we can be of assistance.
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