I was taking my early dose of Seth Godin where he comments about how Internet has created more anonymity as opposed to reducing it. I allowed my mind to ponder on the thought and I realized the Gandhian truth in the statement. Day in and day out, we are being hunted by companies who are waiting to make your information public. Signed up at some website with your id, and boom goes your Inbox with mails that the marketer considers are a result of permission marketing. Unfortunately, they don't realize that it continues to be spam for us. At this stage, if I ask you to divulge more information, would you dare to do it. If you said no, think again.
Incidentally, Seth Godin also mentioned about creating a new Internet where there is no anonymity. Why would you want to do that?
As a marketer, would you market a 10 size shoe to a 5 year old. No, because you are sure that he would not be interested (you know him and his tastes completely). When you do it on the web, its a different ball game. You are not sure who the real person behind the cool-dude-in-my-twenties Facebook profile is. Don't blame the marketers then if you are getting email about hot girls to date (wonder if you would complain though) when you are happily married loyal husband.
I am sure Godin is glad about his vision of a new Internet that is in the process of evolving. There are more and more people joining this Tribe. People who want to voice their thoughts, share experiences and knowledge and be totally transparent and accountable for what they key in everyday. These are the people who realized that it helps to be accountable for the information that they put on the web.
Be more open, be who you are and it helps you as a customer (and the poor marketer who is hunting for his target).
Thursday, October 7, 2010
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