The average temperature of the world is at 14.5 C and is expected to rise by another 5 C in the next 15 years. If you thought the way we did about how much difference would a mere 5.0 C rise can do to us, then you would be shocked to know the effect.
We are at a juncture where even our immediate attention to climate change will not help save the world (yes, it is that big and bad). Ideas need to be implemented, thoughts have to become actions, and at Raahithi we are ensuring that everyone is doing his bit. How much difference can one do?
Bear with the story that I read in Branson's 'Business Stripped Bare' book. A young girl is walking along the beach and throwing the shells in to the ocean. An elderly person comes up to her and says, "What are you doing young lady?" "Throwing the shells to safety," she says. Looking at the miles long beach, he asks "How much of a difference do you think you can make?" The girl picks another shell and throws it into the water and says, "I made a difference to that one."
It stuck with us at Raahithi INC. As an online media company we are helping businesses to enhance their online presence and send out messages to the wider targeted audience. But there is so much beyond just the obvious. We were worried about the carbon footprints that we were leaving. We are not being paid to do that and its definitely not the most ethical way of doing business.
Just the way we were doing our bit with carbon emissions, we decided to do our bit in cleaning it up. As an ethical business, we are what we do. We are with Hopenhagen. Come join us.
Wednesday, November 18, 2009
Friday, November 13, 2009
Whoever thought Tollywood would see this - We Did!
It was a well planned movie that made it possible to deliver the movie in flat 40 days with the lowest budget one could imagine.
A strategy that allowed us to offer the audio at less than 10/-, something that was unheard in Tollywood.
The final product was a good clean movie (something I personally craved for the last few years). It was getting important to ensure that it reached the targeted audience when one of us said, how about a corporate tour.
Whoever thought Tollywood would see a strategy where the crew would visit corporates and connect with them to share their experiences and goodies of the movie. Well, we did and did it successfully. After touring Patni Computers and Monster.com, we are moving ahead to visit Wipro and Google soon.
If you want us to come by, call us 9000041042. Need to speak to our marketing strategist, drop in a line.
Monday, November 2, 2009
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