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Raahithi.Org 4 Hopenhagen

The average temperature of the world is at 14.5 C and is expected to rise by another 5 C in the next 15 years. If you thought the way we did about how much difference would a mere 5.0 C rise can do to us, then you would be shocked to know the effect.

We are at a juncture where even our immediate attention to climate change will not help save the world (yes, it is that big and bad). Ideas need to be implemented, thoughts have to become actions, and at Raahithi we are ensuring that everyone is doing his bit. How much difference can one do?

Bear with the story that I read in Branson's 'Business Stripped Bare' book. A young girl is walking along the beach and throwing the shells in to the ocean. An elderly person comes up to her and says, "What are you doing young lady?" "Throwing the shells to safety," she says. Looking at the miles long beach, he asks "How much of a difference do you think you can make?" The girl picks another shell and throws it into the water and says, "I made a difference to that one."

It stuck with us at Raahithi INC. As an online media company we are helping businesses to enhance their online presence and send out messages to the wider targeted audience. But there is so much beyond just the obvious. We were worried about the carbon footprints that we were leaving. We are not being paid to do that and its definitely not the most ethical way of doing business.

Just the way we were doing our bit with carbon emissions, we decided to do our bit in cleaning it up. As an ethical business, we are what we do. We are with Hopenhagen. Come join us.

Whoever thought Tollywood would see this - We Did!

It was a well planned movie that made it possible to deliver the movie in flat 40 days with the lowest budget one could imagine.

A strategy that allowed us to offer the audio at less than 10/-, something that was unheard in Tollywood.

The final product was a good clean movie (something I personally craved for the last few years). It was getting important to ensure that it reached the targeted audience when one of us said, how about a corporate tour.

Whoever thought Tollywood would see a strategy where the crew would visit corporates and connect with them to share their experiences and goodies of the movie. Well, we did and did it successfully. After touring Patni Computers and Monster.com, we are moving ahead to visit Wipro and Google soon.

If you want us to come by, call us 9000041042. Need to speak to our marketing strategist, drop in a line.

Raahithi INC is w/ Hopenhagen

B.L. Ochman's blog: 10 Things Social Media Can't Do

B.L. Ochman's blog: 10 Things Social Media Can't Do

Posted using ShareThis

Seth Godin talks about publishing and new media

Social Media marketing strategies

Though this is something that is always talked about, the examples really help. This makes a quick good read for the specific reasons mentioned above.

in reference to: 5 Advanced Social Media Marketing Strategies for Small Businesses (view on Google Sidewiki)

You can have amazing word of mouth or you can have us!

So we come out clean, simple, and yet make a very strong impression, be it good or bad (thankfully most of the times it has been good). Wondering what's the point?

Week after week in city after city, business people are turning on their computers and writing blog entries, Facebook posts and Twitter updates for the first time. Well that is great isn't it? Problem is, after a few weeks or months, many of them give up.

To compete in marketing (at least in the current scenario), it comes down to telling a lot of stories, and that comes down to engaging content. With social media being such a strong tool, it pained us to see that we are being mute spectators to it until one of us in the team shouted, "What the hell, let's just help them out."

Bingo, we got our team together, chalked out a plan, got a few of them trained on social media etiquette and are now rolling to help people around. Some of our clients were glad we did this. Contact us if we managed to rub you on the right side :)

Raahithi INC wishes a Happy Independence Day

Innovative and Interesting - Program Details from Raahithi IT Grooming Center

Web Apps Development

* Basic HTML, JavaScript and AJAX.
* Create Flash Sites With Intro, Image Gallery, Media Player, E-Commerce, Shopping Cart,
Contact Form, Google Maps etc.
* Image, Video and Music Editing
* Contact Form Creation
* Setting up Payment Gateway for Credit Card Transactions
* An Intro to PHP and mySQL

Web Hosting and Advanced Web Development

* Overview of TLDs, Pricing, and Registrars
* Web Hosting Package details
* Overview of Web Hosting Servers
* Site uploading using FTP and FTP Client
* PHP and mySQL in detail
* Building Facebook Apps and Intro to Open Social and Google App Engine

Online Marketing

* Search Engine Optimization and Paid Advertising
* Strategies for SEO (On page optimization with Keywords and Internal Linking, Off-Page Optimization with Link Exchange, Link Building and Posting to Directories like DMOZ etc.)
* Paid advertising (PPC, CPM, BannerAds, Text Links, Google Adwords)
* India specific Advertising on various portals
* Intro to SMO and Behavioral Marketing
* Google Adwords Professional Certification

Avail this package at 62% of its original pricing by enrolling before 31st August, 2009. Feed in your details.

Raahithi INC opens up its R&D Plans

Raahithi INC decides to nurture web apps developers and encourage entrepreneurs in Hyderabad and opens up its R&D center in West Marredpally to the general public. Watch out the space for the program features and other important information.

info@raahithi.com to demystiy this diagram

Inbound Link Building In Internet Marketing

View more OpenOffice presentations from toputop.

Raahithi INC grows by 150% in workforce

We have grown our full-time employees by 150% last quarter. We now have five full time employees :P

Growth is great when even a small thing can be shown on exponential growth parameters and that is what we are doing right now. Growth is growth nevertheless. Join me in welcoming Sulagna, Prasanna, and Manju on board of Raahithi INC. We will add their pics to the blog soon (I am still digging for their fun pics).

"An intriguing Concept"

Raahithi INC decides to launch three unique and innovative websites in the next twelve months. While wheels were set to motion, we came across iAccelerator and IIM-A program to guide start-ups. We thought, 'Why not?'

Freeman Murray, Co-Director of iAccelerator.Org thought the idea of one of our offerings this year is an intriguing concept. While we wait for the final list, we are glad that biggies are in tune with us. Watch out for this space as we launch the websites.

Raahithi @ Remote School

Bringing smiles did not take a lot of cut in our bottom line or top line. It just took a few thousands, little dedication, and a big heart to really be out there in the sun and spend time with orphans and have fun.

Raahithi.Org (Raahithi INC [www.raahithi.com] philanthrophic arm) along with SEED organization (www.seed.org.in) visited a model school in a remote village in Nalgonda district and conducted drawing competition for 59 kids, 60% of whom were orphans.

Raahithi INC celebrates Holi...

...with the same pomp that we did in the year when Raahithi INC was conceptualized. Its been 2 years and nothing seems to have changed. We are continuously evolving as a strong team with the same zeal and energy levels.

Quipped:
How many colors does it take to bring one smile?

Raahithi Website Cluttered?

We had our hands on our mouth and eyebrows up when we heard that. We immediately cleaned it up. Talk about being customer centric. We take simplicity way too seriously, but decided to keep the content fresh. Just to make sure that you are not disappointed, we decided that starting next Monday, we will try and put some fresh content. If we are not keeping up to that, please give us some piece of your mind.

Regards!

The Content Team

We R Hiring

Totally, and no you don't need luck to be a part of the growing Raahithi INC team. 

Have a fire in your belly, strong passion to change the rules of the game, and looking for a platform where you can take off to higher altars? Great, you have company in us and are welcome if:

~ You are okay with getting peanuts everyday :P

~ Ready to work out of a garage

~ You know a fun way of doing a serious job and deliver better results

~ And can follow your heart and apply your brain to it.

Still interested, rush in your DNA to careers@raahithi.com. Let the fun begin :)

Raahithi INC Welcomes Rajesh as Head of Web Evangelists

Well that's not exactly how he feels joining Raahithi INC :) But it did take us 4 months to get him on board. Rajesh joins the team to head the Web Evangelists team and will be instrumental in managing the pipeline, executing the projects seamlessly, and more importantly growing the team.

With industry experince of more than 4 years, Rajesh comes with clear vision, strong technical expertise backed by a zeal to continuously evolve and learn. Raahithi INC is glad to have him and considers him to be first big investment.

Great find and now time to put words into actions!

Welcome to Raahithi INC

When we were doing so much for people in terms of putting their business online, I wondered what is stopping Raahithi from doing the same. Pat came the reply, "Remember, you have been busy setting up things for your clients." So much so that we do not have a website to our liking to date.

But web identity is so important! The presence and style statement that you make is increasing more than ever before. We push our clients to get it right and help them do it. It does not justify that we don't do it for ourselves. So while my engineers and designers are busy giving Raahithi a facelift, I thought I will start connecting with you all with our blog.