Raahithi.Org 4 Hopenhagen

The average temperature of the world is at 14.5 C and is expected to rise by another 5 C in the next 15 years. If you thought the way we did about how much difference would a mere 5.0 C rise can do to us, then you would be shocked to know the effect.

We are at a juncture where even our immediate attention to climate change will not help save the world (yes, it is that big and bad). Ideas need to be implemented, thoughts have to become actions, and at Raahithi we are ensuring that everyone is doing his bit. How much difference can one do?

Bear with the story that I read in Branson's 'Business Stripped Bare' book. A young girl is walking along the beach and throwing the shells in to the ocean. An elderly person comes up to her and says, "What are you doing young lady?" "Throwing the shells to safety," she says. Looking at the miles long beach, he asks "How much of a difference do you think you can make?" The girl picks another shell and throws it into the water and says, "I made a difference to that one."

It stuck with us at Raahithi INC. As an online media company we are helping businesses to enhance their online presence and send out messages to the wider targeted audience. But there is so much beyond just the obvious. We were worried about the carbon footprints that we were leaving. We are not being paid to do that and its definitely not the most ethical way of doing business.

Just the way we were doing our bit with carbon emissions, we decided to do our bit in cleaning it up. As an ethical business, we are what we do. We are with Hopenhagen. Come join us.