Monday, April 12, 2010

Mobile Mania - We are definitely in it


Microsoft is not being heretical here, but rumor of the mill is that it plans to launch its own mobile device. While we are still joking around that it is going to be called Microsoft Messes (considering its excellent record of buggy software) to rhyme with Google Nexus One, we also gave in to an amazing piece of news today.

Apple announced its plan to start mobile advertising under iAd. This definitely had our eyebrows raising and mouth watering. Eyebrows raised because though we expected this to hit us, we were bowled by the way they plan to execute this; mouth watering to see how Google and Microsoft will react to this.

For Raahithi this is great news for all our investments in mobile marketing. So while we get ready to leverage on this news, you have a great time sipping on to the growing excitement in the mobile arena.

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